how do we do it?

Successful companies seem to have a few things in common. They align their internal communications directly to their strategic business plan, they know and share the behaviours they need and expect of their people and then they focus their efforts on building engagement so as to achieve them.

Strategic Connections Inc can help you by:

• Connecting your communication with your strategic business imperatives
• Aligning communication with your market focus
• Identifying the behaviours you need your people to exhibit
• Aligning messaging to you strategic business plan and ensuring a connection is made to each and every person in your company
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Getting the most out of your communications means having a plan that translates strategic intent into practical action; a plan that moves from building awareness through enhancing understanding, and concludes with individuals taking appropriate action.

Strategic Connections Inc can help you by:

• Developing strategic business and implementation plans that lead to success
• Ensuring plans from across your organization are integrated and coordinated
• Understanding the needs and preferences of all your employees - from leaders to front line service staff - and leveraging that knowledge in the plan
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At the heart of any good communication process is leadership - people who not only understand the value and importance of communications, but who walk the talk on a consistent basis.

Strategic Connections Inc can help you by:

• Helping your leaders define their roles and responsibilities in the communication process
• Building commitment into key messages
• Enhancing your leaderships' communication and interpersonal skills to maximize their effectiveness
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Storytelling is the original form of communication; a powerful tool to shape and change actions and behaviors. Stories persuade, inspire and motivate and help people learn, absorb, remember and share information and ideas.

Strategic Connections Inc can help you by:

As the Canadian license holder for The Storytellers, an innovative but practical program, we are well positioned to assist you:

• Convert complex corporate language into a readily understandable framework, brought to life with inspiring stories from your front lines
• Unite your leadership and equip them with the tools to become effective communicators
• Build and share stories and ideas across your organization and bring them together into a cohesive, continuous interpretation of your business strategy
• Capture feedback for your executive so that they can build on the living story and continue its alignment to your corporate journey
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You will be hard pressed to find a study that does not have face to face communications identified as one of the backbones of business success. And if engagement is your goal, face to face interaction between managers and supervisors is absolutely essential.

Strategic Connections Inc can help you by:

• Face to face program design
• Training and development of critical communication and interpersonal skills
• The development and design of face to face support tools
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Once the planning is done, its time to get on with the work of communicating….but what and how? Too often clarifying and developing content and then delivering it to the right people at the right time takes second place to making it look good (although that's important as well!).

Strategic Connections Inc can help you by:

• Identifying messages that are meaningful and stick with the receiver
• Building listening processes into all communications
• Evaluating and restructuring the overall communications processes being used
• Eliminating waste, duplication and clutter
• Identifying and designing the most appropriate mix of delivery vehicles (from newsletters to open forums and lectures to websites, blog and wiki's, etc.)
• Effective creative writing and design
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As the world of internal communications shifts from newsletters to strategic imperatives, the need to ensure that everyone in your organization can perform their role to your expectations is critical. Our Training and Development services make that link and make the difference.

Strategic Connections Inc can help you through:

• Leadership communication and interpersonal skills enhancement
• Effective writing and story telling workshops
• Developing strategic and change communication workshops
• Making the shift from Communications Department to Strategic Consultant within your company
• Storytelling
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What's that old line - if you don't know where you are going, any road will get you there! Our focus in this area takes a similar view - if you don't know what you have managed to achieve, you will never know if you are doing the right thing. And the only way to find out how you are doing is to measure and evaluate.

Strategic Connections Inc can help you by:

• Conducting focus groups
• Employee surveys: design, delivery and analysis
• Measuring performance on varying communication efforts
• Best practices evaluation using our detailed BP Index
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