why storytelling?

"Thou shalt not is soon forgotten, but 'once upon a time' will last forever"

Alan Philip Pulman

It seems crazy to us that the original and most powerful form of communication and learning - storytelling - does not have a greater place within business. Stories shape and change our actions and behaviours. Stories help people understand and make sense of what they do at work and why they do it.

Stories can help people learn, absorb, remember and share information and ideas. Stories motivate, persuade, inform and inspire. Compelling stories have far-reaching emotional impact - and a far longer shelf-life than the dry, abstract, one-way methods of corporate communications so often employed within businesses today. And stories can demonstrate what success looks and feels like, painting a clear picture of how we might need to change the way we think and do things.

So we have harnessed the power of storytelling to help business leaders inspire and engage their people and galvanize them into action. In a practical and sustainable way, with tools and processes to help them.

And because everyone can tell a story, everyone can be involved.

Strategic Connections Inc can help you by:

As the Canadian license holder for The Storytellers, an innovative but practical program for your entire organization that engages people at every level in the journey the business is on we are well positioned to assist you:

Convert complex corporate language into a readily understandable framework story, brought to life with inspiring stories from the front lines.
Engage the leadership and equip them to become effective communicators with tools for local sessions to engage the rest of the organization
Build stories and local actions aligned to the framework story
Provide tools to share stories and ideas across the organization
Capture and return feedback to the executive so that they can build the living story and continue the journey.

Learn more about The Storytellers process:

What we do
Visit the Storytellers UK website

case studies

The EDS Story