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storytelling
Phase Three: Creating The Living Story
Evaluate and Learn
With a collective Story to tell, the organisation needs to sustain engagement in the journey - The Living Story. Its creation celebrates the achievements of the journey so far, evaluating and learning from what has happened since the journey was launched. It re-focuses people on the current strategic challenges and re-engages them in their role.
The Living Story
The Living Story is shaped at a summit meeting involving the leadership and a cross-section of people from their teams. The meeting is used to evaluate the success of the Storybuilding - what has worked well, what has changed, where success has shone through and what can be done to build on this success.
Their findings, learnings, stories and experiences will start to shape the next stage of the journey 'in the moment'. Key themes are captured, new priorities are identified and a new StoryMap will start to emerge, ready to re-engage the organisation once more.
What we do
What we do: Overview
Phase One: Initial Engagement
Phase Two: Building The Story
Phase Three: Creating The Living Story
back to Why Storytelling?
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