storytelling

What we do

Our innovative but practical programme helps engage people at every level in the journey the business is on. We help them share their stories, experiences, knowledge and ideas as part of an action plan which will help them achieve specific business targets, change the way they think and work and shape a collective vision of the future. A constantly evolving, 'Living Story', articulated by the senior team but co-created and co-owned by the whole organisation.

Our programme is made up of three phases: Initial Engagement, Building The Story and Creating The Living Story - each with its own set of special tools and storytelling techniques.

The first step is to convert complex strategy into a simple and compelling journey - the StoryMap. This is a framework which, in clear and simple language, helps people learn about and understand the journey the business or brand needs to make. Then we'll bring that journey to life with inspiring, illustrative and memorable human stories to which people can relate.

Having created the Story, we'll engage the leadership team and help them become effective and powerful communicators, equipping them with creative storytelling tools to engage the organisation through regular team or sessions.

These sessions will be used to build a Story and action plan that is relevant to their team or region - a response to the master Story through the sharing of experiences, learnings, stories and ideas stimulated by meaningful discussions. Using special tools and techniques, we are able to capture and share the results of these discussions, campaigning them throughout the business to demonstrate progress, provide vital feedback, evaluation and learning to the leadership team.

Using this feedback, we'll help the Executive build The Living Story - a new version of the StoryMap to keep the drumbeat of the strategy and vision going. And to keep it refreshed and alive, the Story will be fed by more and more inspirational stories as they flow through the business, ready to re-engage the organisation once more.

We call this three-phase programme The Wave. Constantly building and evolving. Completely sustainable.